GET THE GAME RIGHT THE FIRST TIME
Evolving student needs demand a place for game-based learning. Renowned Professor and game-based learning guru, Dr. Michael J. Sutton, and WSJ Journal best-selling author, celebrated ad man and now serious game entrepreneur, Kevin Allen, join forces to produce this ultimate roadmap to developing, choosing, selling, assessing, and launching a successful game-based learning experience, along with an in-depth review of the foundational research behind this emergent field.
Go beyond simulation technology
Sutton and Allen show the secret to success in serious games--the human element. In these pages you’ll discover how games are built around student’s emotional needs and desires, the dynamics of how games engage people and how to inspire a following to make your game-based vision a reality.